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VP Marketing

The entire ABM campaign, built. The entire event strategy, delivered.

Your day today

The challenges holding your team back

120+ hours per campaign

Building a single ABM campaign takes 120+ hours across 6 workstreams: segmentation, research, strategy, channels, content, and orchestration. By the time the campaign launches, market conditions have shifted and targeting is stale.

Events without pipeline

Events cost six figures but pipeline attribution remains a mystery. No connection between event spend and revenue generated. The CFO questions marketing ROI every quarter — and you struggle to prove the value beyond brand awareness.

Sales ignoring marketing assets

Sales ignores marketing-sourced intelligence because it arrives as generic data, not action. Marketing builds content that nobody uses because it is not connected to account context. The sales-marketing alignment gap costs pipeline every quarter.

Competitive positioning is reactive

By the time your team identifies a competitive threat and builds counter-positioning, the deal has already been influenced. You need real-time competitive intelligence woven into every campaign and every sales conversation.

Your day with NextQ

The products that solve it

ABM Suite

7 AI agents build the entire ABM campaign in under 30 minutes — from account tiering and segmentation to persona-based content generation and week-by-week orchestration timelines. What took 120+ hours now takes a morning.

Anatomy of one campaignBuilt in under 30 min
44 Target Accounts10 industries · intent-ranked
Tier A9 accounts
1:1 executive plays
55% · $385K
Tier B14 accounts
1:few industry plays
30% · $210K
Tier C21 accounts
1:many digital
15% · $105K
4 Phases · 20 WeeksemailLinkedInwebinarsexec outreach
SetupW1–3
LaunchW4–6
Deep EngagementW7–14
AccelerationW15–20
$3Mqualified pipeline target · 6 qualified opportunities
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Event Monetizer Suite

5 AI agents plus Meeting Prep turn every event into pipeline. Pre-event research, booth strategy, outreach sequences, and post-event follow-up playbooks — all connected to account intelligence so every conversation at the event is informed.

The 6-agent workflow190+ hours → under 30 min
1Strategy & Researchmonths → daysfull activation plan
2Budget Planning20–40% lower cost/mtgoptimized to cap
3Content & Experience Design75% faster launchbooth + collateral
4Pre-Event Outreach70% calendar fill3× pre-booked meetings
5Post-Event Follow-Up2.5× meeting → SQL<24h first follow-up
6Meeting Prep35% more conversions+15–25% opp. lift
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Q-Pilot for Marketing

Continuous market intelligence across 7 layers: Industry Radar surfaces market entry points, key players, content strategy, and competitive counter-positioning. Intelligence that sales actually uses because it speaks their language.

NextQuarter
SalesMarketing
Marketing Intelligence
Command Center
Accounts
Personas
Contacts
Q-Pilot Agents
Events Radar
Industry Radar
Content Generator
Suites
ABM Suite
Event Monetizer Suite
Notifications
Admin
Marketing/ABM Suite/Action Playbook/DashboardQ-Pilot Navigator3AM
Campaign Action Playbook
DashboardActionsAccountsContactsContent LibraryMarketing FeedbackCampaign SetupIntegrations
Enterprise Data Modernization — Q2 2026During CampaignWeek 17 · 100%
Target Accounts
67
20A · 29B · 18C
Engaged
67
100% of targets
Hot Accounts
61
Contacts
203
Actions Due
33
Overdue
34
Needs attention
Meetings
12
Opportunities
6
$2.0M infl.
Engagement by Tier
Tier A400
Tier B261
Tier C36
Engagement by Industry
Financial Services349
Manufacturing348
Action Completion Rate
16%
80 Total13 Done34 Overdue
Hot Accounts
·Tier A
·Tier A
·Tier A
·Tier A
Recent High-Intent Signals
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"We used to spend 3 weeks building an ABM campaign. With the ABM Suite, we built a complete campaign for 100 net-new retail logos in an afternoon — segmented, with content, timelines, and channel strategy. Marketing finally moves at the speed of the market."
VP Demand Generation
Global IT Consulting Company

FAQ

Frequently Asked Questions

How does Next Quarter help VP Marketing teams? +

Next Quarter provides ABM Suite (7 AI agents for complete campaign creation in 30 minutes), Event Monetizer (5 AI agents for event-to-pipeline execution), and Q-Pilot for Marketing (continuous market intelligence across 7 layers). Together, they eliminate the 120+ hours of manual campaign work and connect marketing execution to account-level intelligence that sales actually uses.

Why does sales ignore marketing content? +

Marketing content typically arrives as generic data disconnected from account context. Next Quarter solves this by building marketing assets on the same contextual intelligence layer that sales uses — ensuring content is relevant to specific accounts, buyer personas, and active priorities. When marketing and sales intelligence come from the same source, alignment happens automatically.

How does the ABM Suite work? +

The ABM Suite deploys 7 specialized AI agents across the campaign lifecycle: account identification and tiering, research and 'why now' signal mapping, strategy and positioning, channel and budget optimization, persona-based content generation, timeline orchestration, and measurement framework. Each agent builds on the previous one's output, producing a complete, launch-ready campaign.

Can Event Monetizer prove event ROI? +

Yes. Event Monetizer connects every event touchpoint — from pre-event outreach to booth conversations to post-event follow-up — to pipeline creation and deal progression. You get a clear line from event spend to revenue generated, with attribution data the CFO will trust.

How does Q-Pilot for Marketing support content strategy? +

Q-Pilot for Marketing’s Industry Radar surfaces market entry points, emerging trends, key industry players, and competitive dynamics across each target vertical. This intelligence feeds directly into content strategy — ensuring your thought leadership, case studies, and campaign messaging address what buyers actually care about, not what your team guesses they care about.

30 minutes · Real accounts
· Real ROI

See what your team could do with the right intelligence.

We'll show you Q-Pilot running against real accounts, build a playbook live, and give you a custom ROI assessment.